Creating a Next Best Action Strategy with AI, Part 1: Next Best Offer

Using the appropriate types of data at the right time in the customer journey is essential to modern marketers. While being able to create an effective buying pathway that can work for your entire audience is important, it is increasingly critical that marketers have an understanding of providing a next best action that is unique to the audience segment, if not the specific individual.

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Greg Kihlstrom
An Introduction to AdapticAI

AdapticAI was founded to be guides and coaches for the world’s most brilliant data science teams, and to help them accelerate their work. With so many talented professionals out there, and so many more in training, we see our mission as a critical one in these exciting times ahead. We are complementary to these teams, and work to more closely align their outcomes with measurable business growth and outcomes.

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Greg Kihlstrom